Logo of Kmart Australia

Mike Efron Email Address


Job Title

Head of Online Trading and Customer Experience

Kmart Australia

Kmart Australia Limited is a retail store which provides automotive & garden, outdoor living, health & beauty, food & confectionary, and seasonal.


One of Melbourne's most experienced and accomplished digital professionals, Mike loves bringing breakthrough digital experiences to market, and has a track record of delivering step changes in customer adoption and profitable growth. Having played senior and founding roles in the US and Australia, Mike successfully led go-to-market digital strategy and execution for some of Australia's most successful new ventures, including Coles Insurance and SEEK Learning. He has also driven digital change and growth at established brands like Medibank Private and Coles Online. Mike has built a number of high-performing digital teams, and delivered great results in both large/complex and small/nimble environments. His expertise extends to all aspects of digital strategy, planning and delivery, from commercial fundamentals and e-commerce to UX/UI, web analytics and accessibility.

Last University
Harvard University
Is based in Surrey Hills, Australia.

Other people working at Kmart Australia:

Louisa VaughanSenior Marketing Specialist- Toys and Nursery
Michael FaganChief Technology Officer
Joachim HolteHead of Digital Marketing
Stephen BellNational Retail Leasing Manager, Kmart Tyre and Auto
David KeilGeneral Manager Information Technology
Michele TeagueNon Executive Director
Ian UreGeneral Manager, Information Technology
Adrian Stewarta*****@kmart.com.au

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