Sophie Slowe Email Address

Senior Vice President

Kitewheel is a Computer Software company that is a cloud-based Customer Journey Hub.

• Highly motivated integrated digital business director with 16 years’ experience in the UK & US • Expertise in customer journey strategies that bridge the gap between consumer needs, business goals and technology capabilities • First Class Honors Degree in Experimental Psychology & Neuroscience from Oxford University • Fast-track promotions at Claydon Heeley (UK), RAPP (US) and Kitewheel (US) • Omnicom Graduate Program; rotation through five agencies in 16 months Discipline specialties: Marketing Technology Software, Full Service Marketing Solutions (Interactive, Paid, Customer Service, Offline), Strategic Planning, User Experience, SaaS Product Evolution & Innovation, Branding & Brand Positioning, Measurement & Analytics, Process Improvement, Team Building & Training What I Love About What I Do: Balancing leadership and partnership, managing and motivating cross-functional teams, predicting the unexpected and handling it when it happens. Collaborative and creative problem-solving, aligning specialists, cross-pollinating knowledge to build and refine ideas. Observing behavior and interactions, the diversity of consumers and the challenge of using data appropriately. Identifying business issues, tackling new challenges and negotiating resolutions. The potential of strategic insight, impactful creative work and a freshly signed scope. Finely crafting communications, the power of carefully chosen words and the art of storytelling vs selling. Being ever inventive, resourceful, rigorous and pioneering.