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Mauricio Sabogal Email Address


Job Title

Founder and Chief Executive Officer

Kinetic Worldwide

Kinetic is one of the leading outdoor advertising and media buying companies in the world. The company helps customers in understanding brands and their connection with people s lifestyles and the environments. It employs more than 900 staff members in over 40 office locations in the United States and the United Kingdom. Kinetic caters to the needs of agencies, suppliers and media owners across a range of communication aspects. The company specializes in product launches and advertising campaigns, as well as assists in building brand awareness. In addition, it operates through several service divisions, such as Joule, Target Health, Kinetic People and Kinetic Intelligence. Kinetic s clients include Sony Ericsson Mobile Communications and Vodafone. The company is a part of WPP.


Global CEO, more than twenty five years experience in Media, Advertising and Marketing business, working for WPP, IPG, OMNICOM and NIELSEN. Major experience in setting up and developing advertising agency networks across the world, positioning them as leaders of the industry, 10 years working electronic media audience measurement and more than 15 years developing global media agencies in US, Europe, Latin America and Asia, being the first Latin American appointed as Global CEO in this industry and Most important Latino in the media agency business.Currently, Global CEO of Kinetic Worldwide , world’s largest buyer of Out of Home media , Mauricio is working in re positioning OHH at the center of the media planning, using data, technology, and innovation as key pillars. He introduced technology to become all billboards to interact with mobile phones and launched the first ever programatic trading platform for OOH.Mauricio was Global CEO of BPN worldwide media agency network, becoming the first Latin American in reaching the position of Global CEO of a media agency. Under his leadership BPN won several awards, specially with the first ever billboard that produces portable water from the atmosphere. He was also President, World Markets at IPG Mediabrands, responsible 52 countries. He joined IPG Mediabrands in 2009 as Managing Director, Worldwide of Initiative .In 2003 he joined Omnicom group as CEO of Omnicom Media Group for Latam; during his time, OMD moved from number 7 to be among the top 3 agencies in the region; OMD Latin America became the most awarded media agency.Mauricio also worked 5 years at WPP before, creating MindShare in Latam and 9 years as President of Nielsen Media Services for Latin America. Recognized as 'Legend of the Advertising Industry' by Ad Color, 'Most Powerful Latino in the Media Agency business' by Ad Age, 'Top 100 Colombians' and '2016 Business man of the year' by Rosario University.

Last University
Went to Harvard Business School
Based in New York, United States.

Other people working at Kinetic Worldwide:

Ralf StoffelManaging Director and Head of Kinetic Switzerland
John DavidsonChief Operating Officer
Suresh BalakrishnaChief Operating Officer
Heather WilliamsCreative Account Manager
Carrie ThompsonFormer Programs Coordinator
Galina VelasquezExecutive Vice President Finance
Jennifer OlivaresManager, People Operations
Rob Brayshaw**********@kineticww.com
Liliana CaroGlobal Chief Client Officer
Lincy George SantoshDirector Human Resources
Madeleine Brown**********@kineticww.com
Christy JohnstonHead of Marketing
Maureen McCloskeyExpert in the Development and Execution of Successful Marketing Campaigns
Alberto CremaschiManaging Director
Rachael Hird**********@kineticww.com
Danny BennettHead of Advertising Sales

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