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I’m regionally recognized as an advisor with a solid background in strategy, marketing, banking, finance and communications. I’m currently the official representative at the Government of Dubai, where I serve as a member of the General Network of Government Communication that handles the communications of the government on the local, regional and international levels. I also hold the position of Marketing and Communications Advisor for the Chairman of the Knowledge and Human Development Authority (KHDA) – Government of Dubai. With more than a decade of experience, I joined KHDA to contribute to the development of KHDA at both the strategic and operational level. I have developed the organization’s vision and mission and laid down the foundation for KHDA’s international presence program. Prior to joining KHDA, I led the group strategy at Al Ahli Bank in Jordan. As the Deputy Assistant General Manager, I was in charge of four offshore markets including Cyprus, Lebanon, Palestine and Jordan. At the early stages of my joining, I established the Marketing and Communications Management Functioning along with the development Unit, international expansion, and performance assessment system. I also represented the bank at several internationally recognized associations including the Jordanian American Business Association. Over my career path, I held several senior positions at internationally recognized organizations. I served as the Product Manager at Dubai Islamic Bank, Head of Marketing and Sales at Nakheel Developer (Jabal Ali Free Zone), Corporate Sales and Marketing Manager at NIIT Training Institute, and senior executive at New Horizons Computer Academy.
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