Chief Marketing Officer, Keynote Speaker, Board Member
Founded in 2003, Keen Footwear is located in Alameda, California. Since its inception the brand has exploded in the outdoor and footwear industries by establishing itself as the leader of hybrid performance footwear. Known for its patented toe protection technology, Keen Footwear can be found in more than 1,400 retail locations nationwide. Keen Footwear has also established distribution networks in Canada, Australia, New Zealand, Asia as well as Central America, South America and Europe.
I’m a strategic product leader and brand strategist with a passion for enriching and nurturing the customer experience. I have consistently motivated teams to create leading footwear, apparel, and hardgoods products with insight driven marketing programs that increased customer preference and brand loyalty while delivering on financial goals. I possess an innate sense for aesthetics, a keen eye for detail, a passion for sustainability, and a drive to delight the customer through product innovation and storytelling. Areas of expertise: - Strategic Planning - Design Process and Product Creation - Go-to-Market Strategy and Execution - Partner Marketing, Agency, and Vendor Management - Worldwide Channel Marketing and Activation - Macro and Micro Trend Analysis - Team Leadership and Development - Public Relations Strategy - Social and Digital Marketing - Public Speaking and Influence - Budget Management and Negotiation - Globally Minded, Culturally Aware
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