Senior Vice President, Digital Marketing
Kaplan offers test prep, license and certification exam prep, degree programs, English learning and pathway programs.
An accomplished data-driven growth marketing leader with experience in all facets of marketing including demand generation, brand management, and digital commerce. Proficiency executing digital campaigns, managing and optimizing budgets, and hiring and developing talent. History of establishing and accelerating successful relationships with agencies, technology providers, and internal stakeholders across organizations. CORE COMPETENCIES LEADING TEAMS / DEVELOPING TALENT SEM / SEO / CRO / CRM / EMAIL / ANALYTICS BRAND MANAGEMENT / DEMAND GENERATION ACQUISITION / RETENTION MULTI CHANNEL MARKETING / ECOMMERCE INTERNAL & EXTERNAL RELATIONSHIPS
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