Vice President, Digital Marketing
iHerb Inc. (iHerb.com) is a leading online retailer of nutritional supplement and wellness products. Via its e-commerce website, iHerb.com delivers 35,000 products from over 1,500 brands direct to the customer in more than 150 countries. iHerb.com offers nutritional supplements such as vitamins, minerals, herbs and other botanicals, as well as bath and beauty products, pet care, sports nutrition and children's health products.
Beginning with my ‘Aha’ moment after discovering (the formerly named) Google Adwords in 2004, I’ve driven growth and scale for companies in roughly three phases of my career: 1) My own business, earning Amazon affiliate commissions via Google Adwords, and scaling from an initial few hundred dollar investment to seven figure turnover. 2) WebMetro/Revana and its agency clients, via paid search, paid social, display and affiliate channels, both as an individual contributor and a team lead. 3) iHerb, building and leading teams, partnerships, and globally scalable online marketing acquisition and retention strategies and tactics across the entire spectrum of paid and organic marketing channels, as well as online marketplaces.
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