Senior Director of Fraud Prevention
iHerb Inc. (iHerb.com) is a leading online retailer of nutritional supplement and wellness products. Via its e-commerce website, iHerb.com delivers 35,000 products from over 1,500 brands direct to the customer in more than 150 countries. iHerb.com offers nutritional supplements such as vitamins, minerals, herbs and other botanicals, as well as bath and beauty products, pet care, sports nutrition and children's health products.
Very experienced fraud and payments leader with extensive knowledge in the fraud prevention, chargeback, and payments space for enterprise level merchants ($1B+ revenue). Proven history of leading large teams and designing complete risk and payment strategies that prevent fraud and maximize approval rates in e-commerce environments. Expert in building multi- layered approaches for digital delivery and subscription-based goods with expertise in designing automated procedures for both decisioning and responding which minimizes the need for large human teams for manual review or representments. I have vast experience using fraud detection tools in non-transactional places to stop abuse in current focus areas such as Account Take Over (ATO), credential stuffing, rewards activation, and data scraping. Expert level knowledge of all aspects of payments including local acquiring to cross border systems and most APMs. Expert on most current tools in the market such as (but not limited to): •Threatmetrix •NuData •Riskified •Kount •Accertify •Forter •Emailage •Ethoca •Verifi •InAuth •Decision Manager •Radar •CDRN (Verifi) •Most payment systems (Stripe, Braintree, Paymentech, Cybersource, Adyen, etc).
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