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Shoshana Berger Email Address


Job Title

Editorial Director


IDEO is a global design company. We create positive impact through design.


How do you tell a human story that drives business? I learned by lighting out in journalism, starting my own magazine, then spending a decade in the design and innovation consulting world. That background has afforded me a Swiss Army Knife of skills: brand and content strategy and communications, creative direction, writing, editing, design thinking, marketing, corporate communications, PR and media relations. I lead high-capacity teams and craft campaigns designed to ignite the imagination and grow business. I have helped global organizations from retail to tech use design thinking and storytelling to generate new ideas, grow their markets, and thrive. At IDEO, I co-lead global marketing and have been the steward of brand voice for a decade. I’ve built editorial platforms, directed videos, conceived and creative directed campaigns and events, and written everything from TED talks to commencement speeches to op-eds. I led the team that produced our first C-suite design and innovation conference, Blueprint, which featured Caterina Fake, Steven Johnson, and Keith Yamashita. I am ambidextrous in format, obsessed with details, and a people person who makes others successful and thrives in a high-intensity creative collective. I also led market-building in our global education studio, forging partnerships, guiding innovation sprints, developing strategy, and building business resilience. As a designer, I have worked on projects ranging from reimagining modern Judaism to the end of life to school lunch. At WIRED, I was a director of special projects and senior editor. I extended The brand’s footprint through strategic partnerships (Target; Qualcomm); launched new digital initiatives (WIRED Design); edited special interest publications (Wired's App Guide, 2011); and developed licensing opportunities. I've written and edited for: IDEO, WIRED, The New York Times, TIME, Amazon, Marie Claire, Sunset, Business 2.0, Popular Science, SPIN, the San Francisco Chronicle, and Salon. My first gig was as a futurist at Young & Rubicam Brand Futures Group, where I produced data-driven intelligence reports for key clients like Sony electronics, United Airlines, Mattel, and Ford. In 2001, I cofounded the DIY, sustainable design magazine ReadyMade, launching all of its brand extensions: website, books, branded products, and events. We garnered 350,000 readers and were a finalist for a National Magazine Award. ReadyMade was acquired by the Meredith Corp. in 2008. Our book, ReadyMade: How to Make Almost Anything, was published in 2006.

Last University
Attended University of Toronto
Lives in Berkeley, California, United States.

Other people working at Ideo:

Emilie ColkerExecutive Director
Jim ForsytheDirector of Technology
Tom HardinSenior Systems Architect and Project Manager
Michael HendrixAssistant Professor, Music Business and Management
Murphy Macdonald**********@ideo.com
John Thomas*******@ideo.com
Dawn Riordan********@ideo.com
Tatjana DzambazovaExecutive Director Creative Software
Marisol Santiago******@ideo.com
Derek RobsonConsultor De Vendas
M. Herrera********@ideo.com

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