Troy Wood Email Address

Executive Director, Global Partner Marketing XR and Cloud and SaaS and 5G Products

HTC United States

Innovative, tech-savvy marketing leader with 15+ years of B2B/B2C marketing experience focused on driving sales pipeline growth in the XR (VR/AR/MR), Cloud, SaaS, and Mobile (5G) space -- in addition to leading the development of highly profitable strategic partnerships and reseller networks. Demonstrated strengths working in cutting-edge technology ecosystems and leading the design/implementation of digital, social, and event marketing initiatives on a global scale. Highly proactive and entrepreneurial work style, based on a history of recruitment into first-ever roles that involve building new marketing teams, structures, and processes from the ground-up to support rapid growth and new market entry. Areas of expertise include: • Global Partner Marketing & Team Leadership • GTM Planning / New Product Introductions • Strategic Alliance Management & Partner Recruitment • ISV / SI / OEM Relationship Management • Digital Marketing, Advertising & Branding • Marketing Program Management & Campaign Execution • Marketing Analytics / Campaign Performance Evaluation • B2B/B2C Lead Generation & Field Sales Enablement • Cross-Functional Collaboration & Influencing • Content Marketing Strategy • Brand Awareness / Developer Relations • Customer Loyalty & Engagement Strategies Educational credentials include dual degrees in Marketing and Economics, combined with proficiency and certification in numerous CRM and marketing automation systems including Marketo, HubSpot, Salesforce, Tableau, and EverString.