Brenda Somich Email Address

Director of Channel Partnerships

HSO is a leading provider of innovative enterprise technology solutions that improve the business results of our clients. We specialise in implementing and supporting ERP & CRM solutions based on Microsoft Dynamics 365, to multinational enterprises in Retail, Distribution, Manufacturing and Services. We also work to rescue projects that may not be going to plan, to ensure you get the solution your company needs, in a timescale that you need it.

I'm a dedicated marketing professional with over a decade of experience developing brand awareness and demand generation programs. As Director of Marketing for HSO, my integrated campaigns help drive demand for Microsoft Dynamics 365 ERP and CRM solutions. My past experience includes larger, brand-building activities with organizations such as Ellucian, AT&T, Volvo and PayScale.com, as well as smaller, cause-based organizations and initiatives such as the Global Carbon Capture and Storage Institute and Cleanleap. An active contributor on Social Media Today, I have a passion for marketing in technology, education and sustainability. I hold an MBA from the University of Nevada-Reno and a B.S. degree in Marketing from Slippery Rock University. Core expertise: o Go-to-market and demand generation programs o Partner marketing/relationship-building (Resellers, DMRs, SIs, Alliances, Affiliates) o Campaign management, automation, lead scoring/nuturing and reporting (Marketo) o Marketing communications and content marketing strategy o Search engine optimization (SEM - organic and PPC) o Social media marketing (Twitter, Facebook, Linkedin, etc.) o Email marketing and list building (Marketo, MailChimp, CC, Vertical Response) o CRM setup, administration and reporting (Salesforce & Sugar CRM) o Website development and optimization (HTML & PHP) o Event management (hosted &third party – webinars, workshops, conferences, trade shows) o Technical and creative content creation (copy, blogs, webinars, white papers, newsletters)