Director
Herff Jones Company of Indiana is responsible for creating several worldfamous awards that have become synonymous with excellence, including the Heisman Trophy, the Congressional Medal of Honor, the Jesse Owens Award and the Naismith Award for collegiate basketball. Though these are some of the company s more noteworthy creations, its main focus is on providing products for the educational market. The company is a major provider of class rings, diplomas, cap and gowns, yearbooks, yearbook photography and a variety of medals and awards for numerous educational institutions from elementary schools to colleges. Herff Jones maintains seven yearbook production facilities throughout the country, including one in Charlotte, N.C. The company also manufactures educational products, such as maps, globes and atlases. Founded in 1920, Herff Jones is based in Indianapolis.
Creative leader with 25-plus years experience leading teams in developing design/brand marketing initiatives for b2b/b2c clients large and small. Launched design consultancy in early 90's which turned into award-winning shop prior to selling a decade later (which, in turn, morphed into leading midwest agency). In November, 2009, partnered in TwentyTwo – a business consultancy specializing in brand strategy, identity and communications – with wife Nila. Together, we helped businesses large and small inspire their employees, influence their prospects, meaningfully connect with their customers and pursue profit with purpose. In mid-2015, flipped to client-side as senior creative director at Herff Jones — a division of Varsity Brands — leading a team of bright, talented (and fantastic!) individuals as we elevate student experiences across multiple platforms. Specialties: Brand strategy and development, Corporate identity, Marketing communications, Inbound marketing. Particular expertise and understanding of B2B manufacturing clientele.
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