Dawn Maddox Email Address

Experienced Professional in Branding

Herff Jones Company of Indiana is responsible for creating several worldfamous awards that have become synonymous with excellence, including the Heisman Trophy, the Congressional Medal of Honor, the Jesse Owens Award and the Naismith Award for collegiate basketball. Though these are some of the company s more noteworthy creations, its main focus is on providing products for the educational market. The company is a major provider of class rings, diplomas, cap and gowns, yearbooks, yearbook photography and a variety of medals and awards for numerous educational institutions from elementary schools to colleges. Herff Jones maintains seven yearbook production facilities throughout the country, including one in Charlotte, N.C. The company also manufactures educational products, such as maps, globes and atlases. Founded in 1920, Herff Jones is based in Indianapolis.

Created division brand stories and provided sales forced sales force with necessary print and digital tools. Supplied customers with educational resources, production materials, sales support and examples to model design best-practices. Honored by HOW magazine, Printing Industries of America, Ad Federation of Charlotte and Montgomery. Recognized as Graphic Designer of the Year by the Montgomery/Birmingham Advertising Federation. Hired, trained and managed high-performing teams. Marketed to diverse consumer segments ranging from novices to experienced sophisticates. Conducted extensive process mapping to streamline for continuous improvements. Experienced in B2B as well as B2C marketing. Served on numerous cross-discipline (Marketing/IT/Operations) development teams to be the voice of the consumer to ensure an excellent user experience. Experienced Marketing Manager with a demonstrated history of working in the consumer goods industry. Skilled in Negotiation, Operations Management, Microsoft Word, Coaching, Graphic Design and Advertising. Strong design and operations professional with a Bachelor of Fine Arts (BFA) focused in Graphic Design/Illustration from Auburn University.