Martin Popoff Email Address
@havasmedia.com
Head of Artemis Alliance, Adops and Tracking
Havas Media draws together the global media expertise of Havas. We operate in 118 countries, employing over 5,600 people across four main brands.
Martin has been at Havas Media Germany since 2013. He founded the Ad Operations department and has been developing it ever since as Head of Technology. Since he built up a sub division for „Tech Consulting“ the department provides not only the daily media business but also non-media AdTech & MarTech consulting services. His mission is to go beyond media operations and help brands to understand AdTech & MarTech as an ecosystem that is vital for media activities. Before working for Havas Media, Martin worked for ProsiebenSat.1 Media AG and Xaxis. He studied information systems and management (B.Sc) at Munich University of Applied Sciences after he completed an apprenticeship at HypoVereinsbank.
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