Cait Carlson Email Address

Director of Commerce Havas Market

Havas Media draws together the global media expertise of Havas. We operate in 118 countries, employing over 5,600 people across four main brands.

I'm an eCommerce-obsessed, curious retail leader who has spent the past few years building teams and empowering them to grow brands within the world's largest and most complex retailers. I've recently been focused on areas like retail media, shoppable media, and social commerce, but I don't think there's any meeting I go into where my past experiences as a Walmart eCommerce merchant and Amazon sales team lead don't inform what I'm saying. No matter what I'm working on, I believe in data driven, customer-focused strategies and getting the fundamentals right. I've worked on behalf of retailers, brands, and agencies - this has given me the capability to easily consider every perspective when thinking about how to implement efficient and effective strategies across different retailers, platforms, and partners. I have experience across many different verticals, but love Household Consumables, Food & Bev, and Beauty.