Kurt Kratchman Email Address

Chief Revenue Officer

Grapeshot is a global privately-owned technology company that deploys machine learning to unlock the value from data.

Kurt is CEO at Virti (XR/VR), an immersive training platform that uses AI and game design to drive employee engagement from anywhere, at any time. Not only is this type of training scalable, we've also proven to reduce skill-fade in trainees by 52% and increase knowledge gain by 230%. Virti is recognized as one of the most innovative EdTech and XR learning companies in the world by TIME (Best Invention), Fast Company (most innovative education company), and winner of many more global innovation awards; see more at https://virti.com/company/virti-in-the-news/. Kurt had led 3 innovative technology, services and data companies to successful exits. Prior to Virti, Kurt joined Oracle as Group Vice President through its acquisition of Grapeshot, the leading contextual intelligence and brand safety platform in the adtech/martech ecosystem where he served as Chief Operating Officer. https://www.oracle.com/corporate/acquisitions/grapeshot/ He also played an integral leadership role in the hyper growth and scale-up success of several bootstrapped, private equity and venture-backed companies, two of which were acquired by WPP. With more than two decades of experience in sales, data, design, marketing, and enabling technologies, Kurt has scaled companies across NA, LATAM, EMEA and JAPAC. Kurt is a founding partner in Makude Investment Partners LLP.