Jessie Jin Email Address

Marketing Director APAC

Grapeshot is a global privately-owned technology company that deploys machine learning to unlock the value from data.

A seasoned marketing leader specialised in branding, PR/communications, performance marketing and go-to-market strategy. Over 15 years experience in strategizing and optimizing marketing and communication programs to build brand equity and achieve revenue growth in APAC. I take pride in my strategic thinking and innovative approach in marketing and I'm data-driven. I've helped many organizations grow their businesses in APAC through sales & marketing integration, go-to-market planning, change management, customized marketing strategy, effective communications and a winning team culture. I believe business alignment, team spirit, being inquisitive and optimistic are key to success. Over the past 12 years in marketing leadership positions, I've been tasked with many challenges, been through organizational changes, led very talented marketing teams and built a broad skill set. - Sales & marketing integration/alignment: set mutual goals and focus on results - Go-to-market planning: market research, vertical segmentation, product marketing and positioning - Demand generation, pipeline growth: events, integrated campaigns, digital marketing, SEM, social media - Account based marketing (ABM): deal acceleration, customer expansion and loyalty - Partner marketing/enablement (SIs, ISVs, VARs): partner program, joining GTM planning and execution - Communications: internal stakeholders and employee communications and external media/agency management - Project management: build trust and rapport with stakeholders, navigate through obstacles and simply complex situations - Team management and mentorship: cross functional team engagement (marketing, BD, centre of excellence) - Building customer journey via Martech stack - Marketo/Pardot, Salesforce, DemandBase, 6Sense, Drift, LinkedIN With working experience in Singapore, Australia and China, I understand the dynamics in APAC and enjoy the the diverse culture and customs in each market.