Vice President, Marketing and Strategic Communications
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As an accomplished marketing and communications strategist and advisor, I have 25 years of diversified proven experience in the development, creation and implementation of strategic on-target marketing and communication solutions aligned with organizational and sales objectives. My strengths as an integrated business partner include leading & directing cross-functional teams as well as driving results, leading new product development efforts and marketing initiatives from concept to completion. Co-chair of "Trail Ride for the Cure" non-profit events benefiting Susan G. Komen for the Cure over a period of 10 years with responsibilities including marketing, PR, planning and fundraising, as well as the creation and printing of event materials. Events generated over $100K for Komen's Greater Cincinnati affiliate. Specialties: Strategic planning & change management; integrated marketing; acquisitions & divestitures; corporate global branding & brand positioning; new product planning, development & launch; annual report development; collateral & packaging development; Web development & content management; direct & digital omni channel marketing campaign development; speech writing, copy writing & editing; social media strategy & execution; video & photo shoot direction; printing; writing content for, directing and editing videos; copyright, IP & patents protection; budget & project planning/management.
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