Derek Archambault Email Address

Brand Growth Accelerator and Director of Marketing

Establishments primarily engaged in the retail sale of specialized foods, not elsewhere classified, such as eggs, poultry, health foods, spices, herbs, coffee, and tea. The poultry stores may sell live poultry, slaughter and clean poultry for their own account, and sell dressed fowls, or sell fowls cleaned and dressed by others.

A results-driven and collaborative marketing leader with extensive experience in leading brands and marketing teams through major change and growth. Not just a report generator and brief writer, I enjoy selling stuff and helping to grow companies. Proven track record of using cross-functional leadership, creativity, analytical skill, and entrepreneurial initiative to achieve results in highly dynamic environments. Able to stay level-headed and maintain a good sense of humor in nearly any situation. Skilled in creating new brands, reinventing old ones, and taking brands to the next level. Areas of strength: * Brand management and strategy * Strategic marketing and business planning* Traditional and innovative consumer marketing tactics* Data analysis and insights * Agency and vendor management* Budget management and cost control* Cross-functional leadership * Product innovation, development and management* Creative thinking and problem solving* Sales strategy and customer planning * Consumer promotions Channel experience: grocery, mass merchandiser, club, convenience store, specialty retail, department stores, foodservice, dollar store, drug storeCategory experience: consumer packaged goods, dairy, coffee, tea, cocoa, fruit juice, iced tea, small electronics, food, beverage, industrial, pet, supplements, engineering, business to business, business to consumer