Chris Luo Email Address

Senior Vice President of Marketing and Inside Sales, Fivestars

FiveStars is a rewards and marketing platform for local businesses and the communities they serve. More than 12,000 businesses across the US and Canada use FiveStarsUa easy, all-in-one marketing program, and more than 20 million consumers participate in the FiveStars rewards network to support local businesses. In 2016, FiveStars drove over 54 million in-store visits across its network.

Over 20 years of marketing, sales operations, analytics, and strategy experience for startup, mid-size, and large companies in US and Asia-Pacific. Built global marketing teams from scratch for fast growing tech companies across North America, EMEA, APAC, and LATAM. Focus for past few years has been helping B2SMB companies design, build, and scale their national and global sales and marketing machine. Domain expertise in strategic planning, direct response marketing, performance marketing, demand generation, pricing, sales operations, and outsourced and in-house inside sales. Proven track record building new initiatives from scratch, scaling customer acquisition, exceeding revenue targets, generating break-through analytical insight, hiring top tier teams, coaching junior marketers and sales managers, and leading global cross-functional teams. Experienced speaker at Hubspot's Inbound Conference and Salesforce's Dreamforce conference and for webinars hosted by Constant Contact, Hubspot, and MarketingProfs for thousands of SMBs. Specialties: Strategic Planning, Direct Response Marketing, Performance Marketing, Demand Generation, Lead Generation, Social Media, Sales Operations, Marketing Analytics, Outsourcing, Pricing, and Product Marketing.