Katie Hughes Email Address

Director Marketing and Distribution Analytics

Farm Bureau Financial Services makes insurance simple; offering a broad range of products and services, and local agents to help you choose what fits you.

A love of problem solving led me into business and predictive analytics to support our marketing team and our agency force. My team is responsible for targeting and measuring our marketing efforts, providing financial modeling for our agent contracts and incentives, data visualization and reporting utilizing PowerBI as well as market research. We use data to guide strategy related to both the customer and agent experience while honoring the expectation that we always measure our efforts. As a data person lucky enough to be involved in both a creative marketing and fast-paced sales and distribution environment, I'm constantly striving to incorporate analytics and research into all stages of our efforts so we can help our agents be successful and achieve our goals.