Communications and Content Marketing and Digital Marketing
Farmer Brothers is a renowned coffee supplier and distributor. Our foodservice coffee and restaurant supply services are committed to your success.
I am a strategic and performance-focused marketing leader who demonstrates exceptional expertise in digital and traditional marketing. An ambitious and performance-driven B2B and B2C digital marketing professional with an unparalleled work ethic, some of my marketing successes include: • Establish and drive acquisition strategy for new customers across online, mobile and offline channels, generating 30+% lead conversion to completed sales • Modeled and implemented demand generation program for B2B and B2C customer journeys, delivering an 85% Return on Ad Spend for previous fiscal year. • Driving 20+% increase in prospect inquiries from web site through SEO enhancements, email campaigns and relevant blog posts. Some of my relevant skills are: • Outstanding written and oral communications skills with extensive experience in driving stakeholders to action through strategic content marketing. • Strong capacity to manage multiple projects on strict timelines that adhere to brand identity and values. • Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint), a variety of Content Management Systems, email marketing platforms and Google Analytics. • Skilled in establishing effective SEO, search engine marketing, and e-commerce strategies. A prolific writer, adept in writing site, email, ad and blog content for consumers and B2B customers. What action do you want your audience to take? I can help your marketing and communications teams develop strategic, compelling programs for business and consumer audiences. Google Analytics Advanced and Tag Manager Certified. Amazon Marketing Services Accredited Specialities: digital marketing, lead generation, SEO, search engine marketing, demand generation, e-commerce marketing, Pay-Per-Click, display advertising, programmatic advertising, marketing communications, branding, marketing strategy.
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