Gregory Gerba Email Address

Director, Marketing Partnerships and Activation

Establishments primarily engaged in manufacturing miscellaneous fabricated products, including beauty shop and barber shop equipment| hair work| tobacco pipes and cigarette holders| coin-operated amusement machines| matches| candles| lamp shades| feathers| artificial trees and flowers made from all materials, except glass| dressed and dyed furs| umbrellas, parasols, and canes| and other articles, not elsewhere classified.

Innovative brand and partnership marketer with over 15 years of experience building and implementing marketing strategies that drive business results. Energetic leader with excellent communication skills and experience leading cross-functional teams with proven success in sports and entertainment partnership activation, experiential marketing, field marketing and promotions Experienced strategic thinker that has built brand strategy, negotiated and activated marketing partnerships within all major sports platforms including: MLB, NBA, NFL, NHL, PGA TOUR, NCAA, NASCAR, Marathons/Endurance Races, USOC/Olympic Games. Extensive experience with athlete partnerships, from strategic approach, athlete evaluation, negotiation/contracting and overall relationship management. Specialties: •Brand Marketing Strategy, Communication and Implementation •Sports Marketing and Partnership Strategy •Program/Property ROI and Evaluation •Property and Athlete Evaluation and Negotiation •Experiential, Event and Field Marketing •Sweepstakes and Promotions •Creative Oversight •Cross-Functional Team Management •P&L Management •B2B and B2C Marketing Engagement •Government Contracting