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Bill Deakin Email Address


Job Title

Vice President Marketing

Equity Residential

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I have shaped leading retail, consumer, shopper, employee and digital engagement strategy directly at iconic brands such as Coca-Cola, Fruit of the Loom, Sears, Trump and at many more top organizations as Executive Director in EY’s Consumer Practice. Extensive leadership experiences with companies such as McDonald’s, Mondelēz International, Coca-Cola and as CMO at global CPG eCommerce marketplace, Transora. Developed and managed new and emerging routes to market. Development of growth strategies, strategic consumer, marketing and market development strategies for top tier global consumer products, big four consulting and retail for more than 20 years. Deep experience creating, developing, and leading multidisciplinary teams. Driving key strategic agendas including leading emerging topics: Business Strategy, Consumer, Digital and Social Strategy, Shopper Marketing, eCommerce, Big Data, Advanced Analytics, Global Customer, Organization Capability Building, and Business Model Reinvention Responsible for U.S., multinational and global teams. Managed P&L with revenue greater than $1.8B and key customer relationships. Global CPG industry leadership that included efforts with the top 50 global firms for more than five years. Specialties: Team Building, Marketing, Innovation, Strategy, Relationship Management, Branding, Market Development, Consumer, Large Scale Digital Innovation, eCommerce, Social, Shopper Marketing, Mobile, Business Intelligence, Emerging Technology, Integrated Marketing

Last University
Went to Emory University - Goizueta Business School
Lives in Atlanta, Georgia, United States.

Other people working at Equity Residential:

Sasha Lott**********@equityapartments.com
Trent BeseckerRegional Manager
Kelly AlmonteVice President Operations
John PowersExec Vice President, Human Resources
Loriane BravoGeneral Manager and Vantage Pointe and 679 Unit Highrise
Alan DanqueDatabase Administrator and Programmer
Steve MerchantManaging Director of Multifamily Operations
David DearFirst Vice President Marketing and Operations Strategy
Robert Carbonell**********@equityapartments.com
Ernesto Zuniga**********@equityapartments.com
Glenn Sigl**********@equityapartments.com
Robert GrantSenior Vice President of Property Operations
Bob Rambo*********@equityapartments.com

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