Bill Deakin Email Address

Area Vice President Consumer Goods, Retail and Logistics

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I have shaped leading retail, consumer, shopper, employee and digital engagement strategy directly at iconic brands such as Coca-Cola, Fruit of the Loom, Sears, Trump and at many more top organizations as Executive Director in EY’s Consumer Practice. Extensive leadership experiences with companies such as McDonald’s, Mondelēz International, Coca-Cola and as CMO at global CPG eCommerce marketplace, Transora. Developed and managed new and emerging routes to market. Development of growth strategies, strategic consumer, marketing and market development strategies for top tier global consumer products, big four consulting and retail for more than 20 years. Deep experience creating, developing, and leading multidisciplinary teams. Driving key strategic agendas including leading emerging topics: Business Strategy, Consumer, Digital and Social Strategy, Shopper Marketing, eCommerce, Big Data, Advanced Analytics, Global Customer, Organization Capability Building, and Business Model Reinvention Responsible for U.S., multinational and global teams. Managed P&L with revenue greater than $1.8B and key customer relationships. Global CPG industry leadership that included efforts with the top 50 global firms for more than five years. Specialties: Team Building, Marketing, Innovation, Strategy, Relationship Management, Branding, Market Development, Consumer, Large Scale Digital Innovation, eCommerce, Social, Shopper Marketing, Mobile, Business Intelligence, Emerging Technology, Integrated Marketing