Kristin Baker Email Address

Digital Content Strategist

Equiniti is a leading specialist in technology, finance and administrative services in complex or regulated markets

In college, I was interested in business, but loved psychology. I was torn. Then, I took my first marketing class where I learned about consumer behavior – and I was hooked. I thrive on taking consumer insight to the business stakeholders, selling the executive team on why it matters, and driving customer engagement. I love bringing strategic vision, marketing savvy, strong communication skills, team leadership and a passion for positivity to collaborative teams. A few of my favorite projects are: - Creating the agriculture segmentation for a Fortune 100 construction equipment company. From developing the surveys, completing them in the field, gathering the insight and presenting the way forward – it was exciting and groundbreaking work. The segmentation and communication roadmap created a way for the company to connect with their consumer, driving results in a new segment. - Developing a marketing department from scratch in a sales focused environment takes someone with a strong soap box and the ability to get results fast. Casting a strong strategic vision was priority number one, followed by working side-by-side with the sales team to drive results, penetrate new markets and enhance the customer experience.- Driving field engagement of social media as a sales and marketing tool. Using the corporate platform and some provided content, we are using social media to continue a positive and excellent customer experience to drive sales. We have developed content calendars, posts, engagement strategies and analyzed metrics to create recommendations for faster conversion.Specialties include: social media, websites, email, direct marketing, event marketing, and branding initiatives. Industry experience for B2B and B2C industries include:- Agriculture- Construction- Financial Services- Healthcare- Hospitality- IT Education- Non-profit / Ministry- Nutrition- Outdoors- Telecommunications- Staffing- Travel