Ellie Off Email Address

Vice President, Innovation

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Results-oriented marketing professional with experience with innovation, new product development, brand building, leading teams, and developing and executing winning marketing strategies. Demonstrated ability to lead cross-functional teams to deliver top-tier business results within both small entrepreneurial businesses and larger corporate brands. Strong communication skills that include selling key initiatives to top customers. Blue chip CPG experience combined with entrepreneurial mindset to deliver results with agility and speed to market. Specialties: Innovation, new product development, assortment optimization, product marketing, marketing planning, marketing strategy development, marketing communication execution (print, TV, online media, mobile, PR), cross-functional team leadership (including agency partners), business analysis, consumer-centric innovation and strategy development