Head of Strategy
Amazon's percentage of product search DOUBLED in 3 years (almost). Today, 55% of all shopping web searches start at Amazon. A fraction of that starts
I'm a digital marketing professional with a passion for understanding and influencing consumer behavior. I'm equally as comfortable in strategic and tactical roles, making me an asset to cross-functional teams and informing my ability to turn research insights into actionable initiatives. I have experience driving content and ecommerce strategy, plus a strong background in communications research, consumer psychology and user experience. More about me: I'm a problem-solver, not a box-checker. I like to ask "why" and get to the root of the problem - that's where solutions happen. I'm data-driven and strive to make decisions based on research, analysis and a little bit of old-fashioned intuition. I'm a creative and analytical thinker and use both mindsets to tackle business needs. I'm customer-oriented and focus on enhancing the consumer experience across all touchpoints. I love to learn - and I do it quickly.
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