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Marketing Campaign Executive

Earthport Plc, a financial services company, provides payment services in the United Kingdom.

Business development Conceptualise marketing propositions and product positioning, implement infrastructure and develop sales pitch. Analyse performance based on results and forecasts. Experienced in starting up small enterprises. Campaign Management Devise, implement and monitor the performance of marketing campaigns across key digital channels (web, email, social media, SMS). Organise and maintain campaign scheduling. Content Marketing Identify narratives in long and short forms (reports, features, articles), identify tones of voice, write copies and, at editorial level, edit and curate contents for a variety of mediums such as print, web, email, apps, games and social media. At publishing level, manage budgets, lay out flat plans, create storyboards and secure suppliers. CRM Marketing Conceptualise and implement methods of data capture and lead management. Formulate KPIs and provide insights on marketing initiatives and user behaviour based on qualitative (observation) and quantitative insights (analytics). Market Research UX and UI research for medtech, mobile healthcare, online gaming, sports apps, survey apps, online survey platforms. Interest: Anthropology of Play, Game Theory. Academic qualification: MSc Digital Anthropology, University College London (2009-2011). Communications Editorial and publishing experience in print and digital. Professional membership: National Union of Journalists UK - Magazines & Book Division, New Media Division (2005 - present). Events I have participated in many industry events in professional capacity within tech, medtech, mobile health and telecoms since 1999. But my favourites were the ones I organised for London Design Festival (2009-2011) and TEDx (2012). They were fun and I got to collaborate with the likes of Nissan Design Europe, Samsung Galaxy, British Library and Mag+.