Emma Samuel Email Address

Head of EMEA Industry Marketing

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Driving business results in marketing, while fostering an innovative and collaborative culture, combining strategic vision with a people-centric leadership approach. A strategic and creative marketing leader with a proven track record of success in strategy, delivery, and performance. Areas of expertise include establishing and scaling field, channel and corporate marketing, developing innovative content strategies and storytelling, as well as driving demand generation, brand building, sales enablement, events, and communications. "...methodical, responsive and thorough marketing leader that is able to hone in on the right marketing activities to develop ROI." My approach to building marketing strategy involves identifying patterns, playing out different scenarios, anticipating potential obstacles and continually evaluating results to refine and perfect the approach. "...thorough in the planning and execution of her projects, very strong at coordinating multifunctional stakeholders and contributors, keeping everyone informed & involved." I'm passionate about inspiring and motivating teams to deliver exceptional results. I believe every individual is different and has something valuable to contribute. I find energy in discovering these unique qualities. I appreciate their differences and draw on their strengths to create an environment where everyone feels valued and empowered. "...fantastic communicator and has a talent for bringing teams together and fostering a positive, collaborative work environment that leads to exceptional results." I possess exceptional communication skills and excel at building relationships with stakeholders. I bring cross-functional teams together and align them around shared objectives, creating a collaborative and productive space to deliver great things! "...great collaborator and always brings new ideas and perspectives to brainstorms and campaigns." I'm committed to delivering critical insights to improve initiatives, leveraging my unwavering dedication to the customers' experiences, perceptions, and beliefs in the product. By understanding customer segments, including their unique challenges and preferences, I create marketing initiatives that drive engagement and foster brand loyalty. I enjoy community building and nurture networks of enthusiastic customers and advocates to drive brand awareness and loyalty. "...collaborative, passionate about people, and has a deep understanding of field marketing and sales, and how they intersect and align." Connect with me, call me Em, and I'll know you've read this!