Manager, Content Strategy and Analysis
ABC and sponsor Lexus are hyping the midseason return of Quantico with the network's first virtual reality experience, which takes viewers inside a specially scripted mini-episode of the terrorism drama. Quantico's writers helped agency Team One create the 3:30 video, watchable by anyone on YouTube 360 and via the Littlestar
Long story short: I like to play with data while strategically connecting the dots. Currently at ABC OTV as leveraging data to drive a deeper understanding of our digital audience in order to make informed strategy and content decisions. Was previously at Edelman and analyzing performance to support digital strategies and then some. Additionally, beginning my skills at a digital start-up agency has filled my hat collection of not only managing social media platforms and analyzing the back-end, but also content strategy, client relations, event planning, and live tweeting what people are eating at BlizzCon. Oh, and I'm an internet addict. Earned B.A. in Psychology with emphasis in experimental research and data analysis to crunch numbers and raise insights about human interactions. Picked up conversation starters with a minor in English by dissecting mythical epics, American literature, and Sci-Fi novels. Born and raised in the heart of Los Angeles and love meeting my neighbors. When I am not tinkering with ambitious ideas, I am daydreaming about my future pet cats while art gallery hopping. Work has included: ABC Owned Television Stations Disney Parks Western Digital Samsung Pay Shell Oil Company Starz Network Activision LINE app Kardashian Beauty Line Hustler Hollywood The Grilled Cheese Truck
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