Lisa Dracolakis Email Address

Director, Consumer Insights

ABC and sponsor Lexus are hyping the midseason return of Quantico with the network's first virtual reality experience, which takes viewers inside a specially scripted mini-episode of the terrorism drama. Quantico's writers helped agency Team One create the 3:30 video, watchable by anyone on YouTube 360 and via the Littlestar

I am a consumer insights executive with over 10 years of experience, specializing in kids’ and teens’ entertainment. I’ve been with the industry-leader in family entertainment, The Walt Disney Company, for most of my career, promoted four times in eight years to growing levels of responsibility. I lead a team that oversees content, brand and strategy insights across our three kids’ cable networks. I embolden my team to be creative, accountable, and confident subject-matter experts who deliver actionable feedback to support the consumer-centric vision for our business. The key strengths that I strive to bring to my organization include: + Building and leading teams in a fast-paced environment + Creatively approaching and managing multiple projects + Strategically evolving content and brands + Distilling qualitative and quantitative information into actionable insights + Translating insights into strategic recommendations + Acting as a reliable thought-partner to senior executives + Liaising and collaborating with cross-functional teams I am in the process of earning my MBA at the highly-ranked program for full-time working professionals at the USC Marshall School of Business. I have taken on leadership and mentoring roles and aim to be an integral part of the Marshall community. Please reach out to me directly if you would like to network, lisa.dracolakis@yahoo.com.