Mary Zane Email Address
@dinebrands.com
Vice President, Analytics, Insights and Strategy
DineEquity is one of the worldâs largest full-service dining company.
I am a Consumer Insights Executive with expertise in transforming critical consumer and market data into actions. I am an innovator who leads senior management, brand teams, marketing communications, research & development, franchisees, and ad agencies in problem framing and implementing relevant marketing solutions. I understand the business vision, create efficient market research/analysis systems, and develop the team to successfully execute--producing ground-breaking consumer insight solutions. Specialties: Marketing Strategy, Consumer Insights, Sales Analytics, Brand Research, Marketing Program ROI, Pipeline Generation and Development, Concept Testing, Calendar Planning, Advertising Development, Customer Segmentation, Digital Marketing Measurement, Brand Positioning, Strategic Planning, and Market Research Quantitative and Qualitative.
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