Vice President Marketing
Consumer Technology Association is a standards and trade organization for the consumer electronics industry in the United States.
* Acquisition marketing, advertising sales strategy and product marketing lead for technology companies. Focus on developing marketing strategy, product research and acquisition tactics to drive revenue.* Analysis, operations management, marketing strategy, budget and product P/L management.* Direct response marketing (DR TV, print, online, alt media) to drive customer acquisition.* Content marketing to drive demand from top to bottom of the B2B buying lifecycle.* Managing existing partnerships and forming new strategic sales channels and products aimed at developing new revenue streams.Specialties: Acquisition marketing, content marketing, product marketing, account management, business development, business negotiations, strategic planning and tactical execution.
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