Consumer Technology Association is a standards and trade organization for the consumer electronics industry in the United States.
Lydia Baugh is an award-winning business strategist - an expert at elevating thought leaders and organization brands to bolster revenue, stakeholder engagement, and industry impact. Her talent for developing and leading innovative breakthrough branding, digital marketing and communication strategies, help to advance an organization’s image and grow products and services income to surpass revenue and strategic goals. Lydia is experienced in developing, implementing, and managing advocacy campaigns on a national level. Lydia was named one of Washington DC’s “Top 40 Association and Non-Profit Innovators for 2016” – Granted to professionals who are driving technology solutions and other innovations that are advancing organization missions. Lydia was appointed to the University of South Florida (USF) Digital Marketing Advisory Board, to provide program input and leadership through classroom visits, forums and conferences, and by actively participating in student coaching opportunities. The Board supports attendees of the USF Digital Marketing Program who are immersed in an intensive, collaborative and educational environment, learning to apply principles and techniques that drive digital and marketing transformation. She has appeared on Oprah Winfrey’s “Lifeclass” and served as an adviser to “Women Are Talking” a global event, where women from thirty-four countries, participated in discussions on the health and well-being of women globally.
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