Advertising
When streaming, consumers choose the biggest screen around, especially for binge viewing. Connected TV adoption is small, but growing quickly.
Creative and data-driven marketing professional specializing in creating and evolving a company brand. Emphasis on increasing brand awareness and recognition to targeted B2B & B2C markets across digital & traditional in concert with designing and implementing high-impact brand campaigns and collateral. Ability to understand and distill complex technical concepts into digestible explanations and differentiators that result in visually pleasing and understandable marketing pieces. Experience with seamlessly capturing the product messaging and positioning goals - elevating technical and business value propositions into emotional narratives.Specializing in brand strategy, creative direction, media sales support, ad campaign development, lead generation, overall corporate marketing strategy, brand refreshes / rebrands, and running & leading successful marketing programs. Intense attention to detail and deadlines, exceptional leadership qualities, contagious energy, solid ‘above & beyond’ work ethic, thrives in growing companies and fast-paced work environments.Corporate Marketing experience with IPO's (pre, during, post) and M&A integrations. Re-Brands:Refreshed YuMe’s entire brand and logo mark (prior to the recent red/black look)Launched Video Reach, a new Programmatic Video Advertising brand from ground upRebranded Adadyn's AdTech Platform for Programmatic, Retargeting, & DCO.Refreshed the ShareThis brand, website, logo mark.
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