Christopher Langway Email Address

Vice President, Digital Product

Shoe company

Experienced eCommerce and Digital Marketing leader focused on big picture strategy and end-to-end execution. ➢ P&L Management: Proven track record in growing eCommerce business for high double digit growth rates ➢ General Management: Managed highly matrixed eCommerce business across marketing, merchandising, IT, Customer Service and Logistics ➢ Strategy: Developed multi-brand and enterprise level eCommerce strategies and roadmaps ➢ Digital Marketing: Designed, developed and executed successful ROI driven campaigns across all major digital channels ➢ Customer Experience: Led design and development for large scale websites fusing rich brand expression with transactional capabilities Specialties: eCommerce, Direct and Interactive Marketing, Search Engine Marketing, Online Advertising, Affiliate Marketing, Web Site Strategy, Design & Build, Mobile