Rachel Esterline Perkins Email Address

Director of Marketing Communications

Check out everything CMU offers, whether you're a high school student exploring college options, transferring from another institution, interested in graduate programs, serving in the military and want to complete your degree, or returning to college as a working professional.\r\n\r\nEstablished in 1892, CMU is one of the nation's 100 largest public universities and offers more than 200 academic programs at the undergraduate, master's, specialist and doctoral levels. They include nationally recognized programs in entrepreneurship, journalism, music, audiology, teacher education, psychology and physician assistant.\r\n\r\nFrom our main campus in Mount Pleasant, Mich., at one of our 60 off-campus centers throughout the United States, Canada and Mexico, or online, you'll learn from accomplished faculty members and experienced professionals who share a strong commitment to ensuring your academic success.

To sum it up, I am a storyteller. As a public relations professional, I use my skills to share stories about Central Michigan University using a variety of channels — including CMU News, social media, the Web and email. I collaborate with stakeholders from across the university to discover and develop these stories. I'm also the voice behind our social media channels. My previous experience includes serving as a communicator in the nonprofit, business-to-business communication, agency and financial services industries, which has helped me build a proven track record of developing, implementing and measuring multi-channel communication strategies. Demonstrated capabilities: • Strategic communications development • Content creation • Social media strategy • Crisis communications, including proactive and reactive tactics • Marketing communications • Media relations • Copywriting and advertising • Project management