Namrata Patel Email Address

Vice President, Digital Marketing

City Year, an organization that recruits young people for community service in 24 U.S. cities, as well as London and Johannesburg.

I am a bridge builder, able to span between intuition and analysis, between business needs and technology solutions, and between the journey and the destination. I am curious about who we are, how we live, and what motivates us. I am passionate about how we use brands to shape our identities. For the majority of my career, I’ve had my feet on either side of the Prime Meridian between IT and Business. As a strategist with a focus on brand building, I understand the complexity and challenges brands face with demanding and distracted consumers. With a deep background in strategy, technology, and operations, I am able to lead teams to produce measurable creative solutions that drive results. When I’m not working, I’m usually writing novels, climbing mountains, obsessively watching the Tour de France, or collecting stamps in my passport. Strategic experience: marketing, consumer behavior, loyalty marketing, analytics and insights, operations, project management, multi-channel program management, data strategy, change management, team building and development, Digital Marketing experience: SEM/SEO, social media, display advertising, marketing automation/e-mail marketing, multi-channel Systems experience: CRM strategy and implementation, Integrations/data migration. Software/CMS experience: Salesforce, Marketo, Oracle, Drupal, custom and proprietary relational databases. Sector experience: publishing, travel, hospitality, education, non-profit.