Service Line Marketing Director
Children's Health provides expert pediatric health, wellness & acute care services in Dallas and throughout Texas. Learn about the quality care options for your child near you.
Visionary and data-driven marketing professional with more than 15 years of progressive leadership experience in diverse, not-for-profit healthcare settings. Repeated success aligning marketing strategy with organization vision and goals, and interpreting the voice of the customer through enhanced consumer insight and knowledge management. Driver and champion of transformational marketing programs; able to build internal support at all levels and lead cross-channel marketing initiatives that deliver exceptional results. Recognized for effectively engaging prospective clients, referral sources, and businesses to achieve increased use of service lines, donations, and event attendance. Collaborative leader with exceptional communication, team leadership, and project management skills. Areas of strength and expertise include: ● Strategic Planning ● Marketing Plans and Strategy Development ● Marketing Opportunity Analysis ● Customer Relationship Management ● Digital Marketing ● Team Leadership and Development ● Brand Building ● Service Line Marketing Campaigns ● B2B and B2C initiatives ● Project and Program Management ● Event Management
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