Kaoru Otaki Email Address

Manager, National Membership

Cepheid (Nasdaq: CPHD) is a leading molecular diagnostics company that is dedicated to improving healthcare by developing, manufacturing, and marketing accurate yet easy-to-use molecular systems and tests. The advantages over other technologies are accuracy, speed, and ease-of-use -- quickly getting important information into the hands of healthcare professionals to dramatically improve patient outcomes.

I am a self-motivated, highly creative, technical, yet business focused global marketing leader with extensive experience in the biotechnology field including pharmaceutical, life science, and medical device markets. I have successfully commercialized multiple products globally and contributed to the corporate growth and profitability with proven track record of tactical executions and implementation. With ability to build trusted and long lasting relationship with industry experts, key opinion leaders, and wide ranging customer base, I am known to develop well thought-out market and customer insights that help shape marketing strategies. I am bilingual in Japanese and core competencies include: Branding, Strategy/Tactics, Product Launch and Positioning, Pricing Strategy, Project Management, Market Research/Analysis, Forecast, Product Development, Customer Engagement, Advisory Board Planning, KOL Development, Speaker Bureau, Vendor Management, Business Development kaoru.otaki@gmail.com