Christian Borjesson Email Address
@cepheid.com
Senior Vice President, Global Marketing and Strategic Planning at Cepheid
Cepheid (Nasdaq: CPHD) is a leading molecular diagnostics company that is dedicated to improving healthcare by developing, manufacturing, and marketing accurate yet easy-to-use molecular systems and tests. The advantages over other technologies are accuracy, speed, and ease-of-use -- quickly getting important information into the hands of healthcare professionals to dramatically improve patient outcomes.
More than fifteen years of experience in international business growth, commercialization, and market expansion. Expertise in marketing, sales, change management, business development, and strategic planning in both domestic and international markets. Strong background in Finance and P&L management. Last 10 years as a senior executive in private and public companies within the IVD and Life Sciences industries Specialties: - General Managment - Strategic and Tactical Planning - Market Development - Building organization and top-performing teams - Product lifecycle and portfolio managment - Change Management - Executive selling - Leadership skills
Other people working at Cepheid Incorporated:
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