Simon Large Email Address
@cathaypacific.com
Board Director
Book flights to Hong Kong, Manila, Bangkok, Cebu, Vancouver and other destinations with Cathay Pacific. You can also book your flights online, manage bookings and view your frequent flyer account.
Brand experiences have to put the consumer at the centre: by understanding who their most important audiences are; and then making it truly easy and sometimes delightful for those audiences to transact. And thinking about how to make a business model truly "sustainable" is increasingly a prerogative. This is the logic is at the centre of how and why I work. I have 30 years of experience specialising in customer experience strategy and execution, brand strategy, marketing strategy and planning, sustainability, loyalty and customer relationship management. Board level at Cathay Pacific, HACTL and Finlays, working in Hong Kong and Japan and the UK and Middle East. Equally comfortable with strategising and with execution. Now based out of the UK but able to travel.
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