Digital Marketer and Storyteller
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► About Dennis OwenSocial media is constantly and rapidly changing how companies do business. It is no longer about just marketing or corporate communications anymore. Social media touches many more departments within companies, such as sales, HR, operations, customer relations, and more. Social media is about two way communications, both internally within Cathay Pacific as well as externally with our customers and partners.My role is to understand how social media is evolving as a discipline, and incorporate that into Cathay Pacific in ways that meet our strategic objectives on a global basis.Being enthusiastic about social media, I am constantly looking for new and innovative ways to raise the company profile in this area. I am focused on this ever-changing airline world with extensive and well-round experience in marketing, sales, cargo, operations and corporate communications.With a multifaceted background in the aviation/travel industry and progressive job promotions in airline management I look at opportunities with a broad perspective. With combined knowledge from my various positions I ensure a holistic approach to project management. My ambition as a leader is to always articulate clear strategies and communicate in a way that is understood by all. Team and individual career development for my staff is a core focus in any position I have.
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