James Ward Email Address

Senior Content Director

The Carlisle Collection embodies contemporary, easy elegance. Our fashion collection, crafted for the woman who cares deeply about style and quality, combines the best of enduring and modern designs from Europe and America. Our fashions are current without being trendy, classic without being staid.

Thought leader, growth hacker and industry trend-setter in the luxury fashion space, I conceive the top-grossing e-mails for my brands, introducing modern direct-marketing standards with spectacular success. A 30% lift is experienced by any brand for which I manage content. I prioritize customer retention and loyalty in an environment where consumers expect more personal, relevant and valuable brand experiences. With targeted, compelling messaging, I develop a copy approach that makes it easier for customers to love the product discovery experience. This content will make your brand the favorite resource for luxury fashion.