Chief Commercial Officer
Caesars Entertainment is a hospitality company that offers entertainment,gaming dining and meetings.
Senior leader who combines over fifteen years of practical operational experience in consumer driven organizations with another five years of experience in top-tier management consulting. Known for developing an analytical data-driven approach to guide marketing programs and influence CEO and board decisions. Respected leader in customer loyalty for digitizing, optimizing and enhancing Caesars' industry leading loyalty program. Designed the first multi-game loyalty program for online social games. Experience across several industries, with a focus on hospitality and leisure, retail, consumer products and financial services. Areas of expertise include customer loyalty, analytics, customer experience, e-commerce, digital media, CRM, communication strategy throughout the customer journey (email, direct mail, mobile), customer segmentation, mobile app development, brand and consumer insights.
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