Lindsay Amundson Email Address

Marketing Communications Manager

Border States supplies electrical supplies and related products to construction, industrial and utility customers.

I am an experienced marketing leader general manager with strong capabilities and experience in strategy development, product innovation, P&L management, cross-functional team leadership and project management. My career spans both B2C and B2B in the CPG industry with an unwavering focus on the consumer. My background in accounting and finance underpins my strength in P&L ownership. I am recognized for creating transformational strategies and innovation pipelines based in consumer and customer insights. Described as a dynamic, passionate, and strategic leader, I care deeply about the work I do and the people with whom I work. As a community builder, I create a team dynamic that is both fun and highly productive. I am particularly recognized for my work in the area of Diversity & Inclusion and co-lead the Land O’Lakes Women’s Leadership Network. I am a connector of people and have remained passionately involved in the Carlson School of Management and serve on the Carlson Alumni Board. Skills: Product management, brand management, P&L ownership, innovation pipeline and roadmap creation and execution, front-end innovation, new product launches, test and learn approach, agile approach, new product development, packaging redesign, marketing strategy, budget management and marketing spend ROI, data and analytics, forecasting, pricing, customer presentations, consumer insights, acquisition evaluation, licensing and partnerships, stage gate model, large presentation and public speaking