Kim Mcbee Email Address

CMO and Senior Vice President of Customer Experience and Brand Marketing

Big O Tires, LLC. serves approximately 500 franchised stores, primarily in the Western and Midwestern states, and distributes tires and other automotive service products to Associated Dealers in Western Canada. Since 1996, Big O Tires has operated as a subsidiary of TBC Corporation, one of the nation's largest marketers of automotive replacement tires through a multi-channel strategy.

Working across all disciplines of marketing and communications in corporate, agency and franchisee sectors, I have extensive experience of creating impactful, integrated marketing programs, both national and local in scope, having helped develop and position major restaurant, retail and consumer brands. My results-based performance stems from leveraging high-performing teams to develop, improve and evolve these brands – adjusting the strategy to meet the every-changing market and competitive conditions. Experienced senior level marketing and advertising executive with a demonstrated history of working in the retail, restaurants and automotive industries. Skilled in Strategic Planning, Integrated Marketing, Digital Marketing, Advertising, Sales, Brand Development and Retail. Innovative and creative professional with a Bachelor’s Degree focused in Journalism/Public Relations from The Ohio State University.