Amanda Delorme Email Address

Senior Director, Global Digital Marketing and ECommerce

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I am a transformation-driven Senior Digital Marketing Director, possessing 12+ years of B2B & B2C eCommerce, and brand, product & user experience solutions expertise garnered through my dynamic career evolution at industry-leading companies Hertz Corporation (1998-2014), Benjamin Moore (2014-2021), and most recently, Unger Enterprises. As an agile & customer-centric marketing leader, I am dually focused on my role as a dynamic marketing team builder, people champion & talent maximizer. I thrive in collaborative environments in complex organizations & smaller teams alike, partnering with CMOs, Senior Executives & cross-functional Marketing, Sales, Tech & External Agency/Vendor teams in creation & delivery of best-in-class digital & eCommerce functions. Currently, as a Global Digital Marketing & eCommerce Executive at Unger, I have spearheaded the design, development & launch of Unger’s inaugural, best-in-class Center-of-Excellence (COE) function, forging the foundation for the organization's global shared services digital transformation & omnichannel capabilities strategy. My expertise across digital marketing disciplines spans marketing operations & performance marketing plans; eCommerce strategy & go-to-market launches; digital consumer journeys; and omnichannel campaign activations which augment market share, elevate the customer buying experience, and accelerate top-line revenue growth. I am actively building a diverse network both within marketing specialties & cross-functionally, so please feel free to connect or email directly @ amanda.delorme@gmail.com. SELECT CAREER HIGHLIGHTS •Unger Enterprises, Digital Marketing COE Chief Strategist & Architect: Launched global digital transformation shared-services function & performance marketing plan for 250+ product portfolio •Digital Marketing Acquisition & eCommerce Roadmap Expertise: Best-in-class digital/social/ad content syndication solutions, SEO processes; external agency & vendor partnerships •Amazon Marketing & Advertising Strategist, Benjamin Moore & Unger •Digital Marketing Team Builder & Leader: Talent Maximizer, Hiring, Onboarding, Training, Development, Staffing, Coaching, Mentoring, Upskilling, Retention •Executive Team Partnership, Influential relationship-builder & Digital Change Agent across complex Benjamin Moore (US) & Unger/Hertz (global) organizations •M&A & Divestiture & Marketing, Brand-Build Strategist: Hertz’s acquisition of discount brand Advantage Rent A Car (2009), mandated spin-off (2012) & launch of Hertz’s global deep discount brand, Firefly (2013)