Valerie Hoecke Email Address

Chief Digital Officer

Benefit Cosmetics is the San Francisco-based makeup brand that believes laughter is the best cosmetic. Known for fun, instant beauty solutions, Benefit provides women with a playful, interactive experience that is truly unique, bold & girly. The action-packed beauty brand has swept the world with one-of-a-kind cult favorite products like Benetint lip & cheek stain, They're Real mascara & the POREfessional pore minimizing primer. Benefit is one of the fastest growing prestige beauty brands in the business with over 4,000 locations in 35 countries.

Valerie has spent her career at interactive agencies dishing out advice & strategy to clients. She's finally getting a taste of her own medicine on the client side. Fortunately, that medicine comes with a spoonful of sugar at Benefit Cosmetics, where the tagline is "Laughter is the best cosmetic... so grin and wear it." Valerie is in charge of Digital globally for Benefit, leading the company's ecommerce sales channels, social media programs, and creative development of digital assets for worldwide use. She loves the international aspect of her work, in particular adapting digital strategies for international consumers. Specialties: Digital Strategy, Brand Experience, Interactive Advertising & Media, International Business, Creative Leadership, Ecommerce, Professional Services, Account Management, Project Management, Product Development, Startup Advising, Entrepreneurship, Business Process, Organizational Development