Director, Digital Marketing and Paid Media
Benefit Cosmetics is the San Francisco-based makeup brand that believes laughter is the best cosmetic. Known for fun, instant beauty solutions, Benefit provides women with a playful, interactive experience that is truly unique, bold & girly. The action-packed beauty brand has swept the world with one-of-a-kind cult favorite products like Benetint lip & cheek stain, They're Real mascara & the POREfessional pore minimizing primer. Benefit is one of the fastest growing prestige beauty brands in the business with over 4,000 locations in 35 countries.
Enthusiastic marketer experienced in developing integrated digital campaigns, launching and scaling acquisition programs and coaching internal and external teams to achieve greater business goals. Specialties include: eCommerce, Paid Social Advertising, Email Marketing, Mobile Strategy, Paid Search, Online Advertising, Data Analytics, CRM, Content Strategy, Referral Marketing, Promotional Planning, Affiliate Marketing, Display, Social Media, Merchandising, Budget/P&L, Project Management
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